Local heroes
Who are these people who become engaged in local communities, who buy anything that’s locally produced from organic vegetables to artisan cheeses, and thus hope to support local businesses? Are they the much wooed LOHAS (Lifestyle of Health and Sustainability), Bobos (Bohemian Bourgeois), Best Agers, whose purchasing impact the ad men cannot stop puffing up? Besides, I wonder: is this small shift really what all the fuss is about and can brewers benefit from it?
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6 print issues
