Will U.S. craft beer momentum continue?
When you’re on a roll you might as well roll, because it’s not going to last forever. You certainly don’t stop and take a picture. What a banal truism if ever there was one. But it captures well what’s happening in the U.S. right now. Ever since the controversial debate over “craft versus crafty” beers was kicked off last December, there has been a lot of beard-scratching and soul-searching by industry pundits, cranks and smarty pants over concerns that eventually the segment’s growth will reach the glass ceiling. The jury is still out if, or when, this will happen. Meanwhile, an always confident Charlie Papazian anticipates that by 2017 craft beers will have a 10 percent market share and at this point the momentum will take them past that.
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