-
Home
-
Topics
- Market
Market
“This is the end, beautiful friend, […] the end of everything that stands”, sang Jim Morrison. Perhaps this is not quite the end of everything that stands in the brewing industry, but the final act of the industry’s Great Game has begun. With AB-InBev controlling about a quarter of the world’s beer production, bookies will soon be taking bets on how many deals the Brazilian management will have to clinch before they can close the door behind themselves: Will it be one? Two? And what will the “bankers who sell beer” chiefly be remembered for? Their merciless cost-cutting drive? Or their counter-colonialist strive which has shown little regard for the complexities of mature markets and for brewers’ corporate cultures in Europe and North America?
Market
Il Manuale del Birraio Pratico, 1st edition 2010,
Market
The Brewers Association, the trade association that tabulates production statistics for US breweries, released 2009 data on the U.S. craft brewing industry last month. In a year when other brewers saw a slowdown in sales, small and independent craft brewers saw sales increase 10.3 percent and volume increase 7.2 percent over 2008, representing a growth of 613,992 barrels equal to roughly 8.5 million cases.
Market
European beer brands Heineken, Amstel and Stella Artois have all dropped down the list of the world’s most valuable beer brands at the expense of Budweiser, Corona and Foster’s, according to the annual BrandFinance® Global 500 survey of the world’s 500 most valuable brands published this week by Brand Finance plc, one of the world’s leading brand valuation consultancies.
Market
Archives are usually associated with times long passed, preserved beneath thick layers of dust. That does not apply to BRAUWELT: The online archives are regularly being updated and present an extensive documentation of the entire brewing- and beverage industry. The numerous articles on display transmit profound information – provided that you know how to search for them. But do not panic: this is exactly why this article has been written.
Market
Asahi said its domestic beer sales during 2009 came to 177.0 million cases, down 2.5 percent year-on-year, while Kirin’s annual beer sales amounted to 176.8 million cases, down 1.9 percent. One case is equivalent to 12.66 litres of beer.
Market
Global functional drink sales increased by 3 percent in 2008 to 26.5 billion litres, 8 billion litres more than in 2003, according to the latest report from food and drink consultancy Zenith International. Average growth over the past five years has been 8 percent a year.
Market
Private label beers are gaining share on their branded rivals in 2009 as the recessionary conditions have made them more appropriate to consumers across the region. A new report on private label beers in Europe from specialist beverage research agency Canadean suggests however that although share may be rising, volumes are not. Share is growing because private label products are falling at a slower rate than branded products.
Market
Modern brain research shows: emotions are the real and powerful decision-makers in the human brain. Furthermore: 70 to 80 percent of all buying decisions are made unconsciously. How can these findings be used in beer marketing? Gruppe Nymphenburg Consult AG has developed an instrument, Limbic®, in order to ensure that brands have a seat in the front row in the mind of consumers.
Market
The global beer market continues to grow despite the dramatic upheaval in the world’s financial markets in 2008. The economic woes have however impacted beer volumes and according to Canadean, the leading beverage research agency, growth in the global beer market dropped from a respectable 6 percent in 2007 to less than 2 percent in 2008. Canadean’s recently published Global Beer Trends Report anticipates a further slowdown in 2009 before demand begins to accelerate again in 2010.
Current issue
Most Read
BRAUWELT on tour
Current issue
Most Read
BRAUWELT on tour
