Why not?
The struggle between brewers for mastery of the world’s markets over the past twenty years has everything: two mighty foes, AB-InBev and SABMiller, convinced of their own destiny; two boisterous also-rans, Heineken and Carlsberg, who thought they could keep up, but failed; a cast of larger-than-life Brazilian investors, vituperative Mexican families, Belgian nobles, and obdurate American CEOs, whom the media dubbed “the kings of beer”; and one astonishing set-piece battle, the takeover of Anheuser-Busch, that witnessed the sort of savagery and sheer bloody-minded audacity that make one’s hair stand on end.
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