Cervejarias Kaiser Brasil Ltda:Capacity analysis by simulation

Catering for a population base of some 167 million people, Brazil’s beer market is one of the most dynamic markets in the world with a huge potential to grow. However, expansion or upgrade projects are often complicated by issues such as great travel distances, transportation costs, seasonality, electrical power constraints, UV light, high temperatures, packaging requirements, raw material costs, competition etc. In order to remain competitive, decisions have to be made fast and be implemented very quickly.

Breweries in Emerging Markets

According to the informations in "The Emerging Markets Brewery Fund", edited by the HypovVereinsbank, New York, edition april 2001, the most important breweries in the developping countries, resp. emerging beer markets have developped in 2000 as follows:

Asia
In China, Tsingtao noted an increase of 74% to 18.6 million hectolitres. The enterprise did acquire 14 breweries last year, and has a capacity of 28 million hectolitres now. The market share increased from 5.2% to 8.3%. However, the part of low-priced beers increased as well. That means that the average selling-price of their beers diminished by 14%.
Yanying, the second largest Chinese brewery, had an output of 14.1 million hectolitres (+ 36%) in 2000 and a market share of 6.3% (5.1% in 1999).2%.5%.5%.
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The Top 25 Emerging Market breweries 2000

Table

Kirin Brewery on the threshold of a new millenium

The Japanese beer market is regarded as one of the most competitive in the world. Whereas some twelve years ago, the launch of Asahi Super Dry revolutionised the market, beers with a reduced malt content (Happoshu) are now making the running. Kirin’s activities are not limited to the domestic market, the brewery is extremely active on a global scale.

Energy and fluid factors in heating and boiling of beer wort

Nowadays, modern breweries commonly use one of three different processes for wort boiling. As well as atmospheric, air-free boiling and air-free boiling using mechanical or thermal vapour compression at evaporation temperatures of 99 to 100°C, many breweries use low-pressure boiling (LPB) at temperatures from 102 to 105°C (ps = 1.09 - 1.21 bar). In the very recent past, dynamic low-pressure boiling has additionally proven itself in many breweries to have technological advantages.

An open marriage - The brewing industry and international relations

Globalisation - the prophecy becomes reality. Geographic integration, specialisation or "dressing-up" for sale as the brewers’ answers to the progressive fusion of the markets.

The EU beer market in 1998Hamlet should have played Monopol

All in all, 1998 was the calm before the storm. The European brewing industry prepared for another round of consolidation. However, although mergers and take-overs are embraced wholeheartedly by market economists, the competition watchdogs often wave the red flag.

Modern trends in brewing technology in Japan

Modern trends in brewing technology and the beer market in Japan are described together with an account of how it has developed and progressed over the years.

Compared to the situation in Central Europe, the Indian beer market is quite underdeveloped. Thus this market is of great interest for building new breweries.

The African beer market

During the last few years, the brewing industry has been on a promising rise in Africa again. The market shows a positive tendency, which opens up interesting prospects for the supply industry.