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All the indications are there that the beer market, both national and international, will in the medium term enter a phase in which the sales of beer in plastic bottles (including the smaller-volume sizes) will assume ever-greater significance. According to independent sources, 3.5% of worldwide beer sales may already be being filled in PET containers by 2005. The state-of-the-art of the according technology is described in this article.
Plastic bottles for beer have both advantages and disadvantages. Chief among the former are their low weight, their robustness, their flexible design options, their transparency and their dimensional accuracy.
Plastic bottles cannot, moreover, be heated up too far, i.e. they cannot in general be pasteurised either...
Market
True to its words to form alliances on a country-by-country basis, Heineken and Lion Nathan have formed a joint-venture - Heineken Lion Australia - which brings the companies together in a sales and distribution deal with the aim to possibly brew Heineken and other Heineken company brands in Lion Nathan’s Australian breweries. The joint-venture will be fully operational by 1 July 2004.
According to a company report, the joint-venture creates an extensive distribution platform, whereby a precinct sales force has been established to sell the combined portfolio of brands in the major metropolitan areas (Sydney, Melbourne, Brisbane, Adelaide and Perth). In addition the existing Lion Nathan sales force will sell the Heineken brand in other non-metropolitan areas.
Market
Considering that the market for beverage packaging and filling machinery valued at EUR20 billion in 2000 has declined 3,4 percent this year according to estimates, it is no small feat that Krones has been able to beat this trend. Despite a sluggish macro-economic environment, stagnating markets and increasing pressure on prices, the Krones Group has been able to stay on growth track. The world’s market leader for beverage bottling lines and packaging machinery, headquartered in Neutraubling, Bavaria, has managed for the fourth time in a row to outperform the previous year’s figures in terms of turnover, order bookings and profits. In 2003 the demand for Krones’ machines, systems and services has been higher than ever.1 percent to EUR1.1 billion. In the same period, turnover rose 8..
Market
Although Europe reigns supreme as the largest beer-producing region, the faster-growing Asian markets have prevented it from significantly enlarging its share of worldwide volume. Indeed, Asia has been responsible for much of the global growth and is the focus of considerable industry activity.
In 2002, global beer volume exceeded 1.4 billion hectoliters, according to Beverage Marketing Corporation’s Global Beer Report: A Worldview. Europe’s 500 million hectoliters of beer represented 35.0% of the world’s beer. In 2001, the region’s 489 million hectoliters represented 34.8% of global volume. In 2001, the region’s 309.1 million hectoliters represented only 22.0% of total global beer volume.
Asia, in contrast, has advanced. Volume share in Asia and the Middle East grew from 23.S.
Market
From Germany into the world. No other brand of German beer has been able to rack up such success on the international parquet as the Beck’s brand from the Brauerei Beck & Co, Bremen.
The reason for this high degree of internationality is certainly based largely on the brewery’s origins. Freedom, adventure, pioneering spirit, and internationality - characteristics that symbolize the brand today and describe the company’s founder Heinrich Beck, who together with Lüder Rutenberg established the "Kaiserbrauerei Beck & Co." in the year 1873 after gaining extensive experience in the USA. It was thanks to his efforts that this Bremen beer quickly found its way to Asia, Africa, Australia, and the east coast of the United States. Beck & Co. A decisive cost-cutting aspect.
Market
Breweries have always been very interested in separating beer from excess yeast suspensions as it is possible to recover high quality beer from oftentimes discarded excess yeast by-product. A new system has been introduced which makes economic utilisation of this technology feasible, also in smaller breweries.
Market
"We are a lean, mean, fighting machine." Graham Mackay chose his words carefully. And then acted on them. A year ago he announced that South African Breweries would buy a first world brewer. Finally, this past May the developing market brewer took over the second largest brewer of the US, Miller Brewing Company, to become SABMiller.
A lean, mean, fighting machine." A CEO who likens his company to a boxer. Such a CEO is hard to find. Certainly among brewers whose executives from St. Louis to Tokyo will do just about anything to soften their company’s image around the edges to appear cuddly and wholesome, i.e. politically correct, ecologically conscientious and socially accountable. It takes someone who is big-game-sure or ... Graham Mackay. Hence the American connection....
Market
The tweed jacket once worn by the gentleman brewer: in the attic. The gentleman banker’s pinstripe suit and bowler hat: donated to Oxfam. Gentleman brewer and banker have disappeared. With them have gone the British brewing industry and the British investment banks.
The gentleman banker conjures up an image of a middle-aged man in the City’s mufti, giving sage advice to well-heeled private clients. Among his clients would have been a gentleman brewer, who spent his life at his club, his country house, his brewery... and occasionally in the City to discuss investment opportunities. For centuries, British business and politics have reflected the values of the four pillars of society: the aristocracy, the clergy, the bourgeoisie and the "beerage", the so-called beer aristocracy.P...
Market
Catering for a population base of some 167 million people, Brazil’s beer market is one of the most dynamic markets in the world with a huge potential to grow. However, expansion or upgrade projects are often complicated by issues such as great travel distances, transportation costs, seasonality, electrical power constraints, UV light, high temperatures, packaging requirements, raw material costs, competition etc. In order to remain competitive, decisions have to be made fast and be implemented very quickly.
Market
According to the informations in "The Emerging Markets Brewery Fund", edited by the HypovVereinsbank, New York, edition april 2001, the most important breweries in the developping countries, resp. emerging beer markets have developped in 2000 as follows:
Asia
In China, Tsingtao noted an increase of 74% to 18.6 million hectolitres. The enterprise did acquire 14 breweries last year, and has a capacity of 28 million hectolitres now. The market share increased from 5.2% to 8.3%. However, the part of low-priced beers increased as well. That means that the average selling-price of their beers diminished by 14%.
Yanying, the second largest Chinese brewery, had an output of 14.1 million hectolitres (+ 36%) in 2000 and a market share of 6.3% (5.1% in 1999).2%.5%.5%.
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