Advantis - unlocking production potential
Today’s beverage market is much more dynamic than ever before. Various market surveys show that the average market life of a beverage brand has decreased from the 8 - 10 years observed in the eighties, to 4 - 5 years. This trend is compounded with a dramatic increase in portfolio diversification. The result is an extraordinary increase in the level of operational risk.
ACE Drinks, Iced Tea’s, Functional Drinks and a plethora of new carbonated soft drinks or mixes have erupted on to the market. The current production capacities are exploited to the full and 100% line efficiency is expected - and then comes the Marketing department with another new product.
The investment in new filling equipment is too risky and the existing line is running at maximum capacity. ...
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