-
Home
-
Topics
- Marketing
Market
Making sense of the world | Narratives help us make sense of the world and ourselves. Take globalisation. It was presented to us as an inevitable process, forging global champions in its wake. In the brewing industry, the narrative of “biggest is best” was countered by the craft brewers’ own narrative, which was modelled on the biblical story of David and Goliath. These narratives have reached closure. Do we still need a compelling new narrative to maintain a conversation around beer?
Fermentation/Maturation
Testing the rule of thumb | The average beer drinker is still usually not familiar with the concept of original gravity or original extract. It is a common rule of thumb though that the ratio of 2½ (original extract, OE divided by the alcohol, as ABV) would be “about right” in most bottled beers. The authors have decided to find out in what way the rule of thumb factor of 2½ holds true and have, during the course of this investigation, discovered links to attenuation and inferred drinkability especially in lager type beers. These concepts were also checked against the portfolio of beers produced by Schilling Beer Co., a craft brewery situated in the northern part of New Hampshire, USA.
Marketing
Krones AG | On 30 November 2020 a virtual Krones showroom went online.
Marketing
Fermentis is the Lesaffre Business Unit in charge of development, marketing and sales of innovative and qualitative products and services for the beer, wine, spirits and all other potable alcohol industries worldwide.
Marketing
New format | This year, much is no longer as it once was ... But what it comes down to is this: staying in touch with your customers and keeping them abreast of the latest information and exciting product developments. BRAUWELT is here to support you in these endeavors with a new format: BRAUWELT advertorials.
Marketing
RipplesTM | Beverage-top media company, Ripples, launched DrinkX, a new podcast exploring the profound influence of consumer drink experiences on the beverage industry. It will discuss everything from the evolving nature of drink occasions, to digital innovations in drink marketing and new developments in customization.
Marketing
Dear BRAUWELT International subscribers and readers, today we proudly present our new website! BRAUWELT International has got a new face, the content has been updated, reorganized and optimized for mobile devices. We invite you to discover all the benefits of the new site with unlimited access to our articles until 15 December 2019 (Sorry, but it isn't possible for the attachements). You will find all relevant news and intelligence on beverage affairs there.
Marketing
The Holzminden-based company announced on 8 May 2019 their investment in a strategic partnership with Califormulations, LLC, a platform designed to deliver end-to-end beverage innovation to consumer packaged goods (CPG) companies and their brands.
Packaging
Matching kegs | People are sure to sit up and notice when an old, decommissioned factory, formerly of major regional significance, is converted into a brewery. Ecological sustainability is an added factor when only high-quality products and ingredients from the surrounding area are used for beer production. This reflects the self-perception and corporate identity of Hordeum brewery in Novara, Piedmont, Italy. Regional craft beers are brewed there at a capacity of 1500 hl.
Marketing
The Brewers Association (BA) announced on January 29, 2019 the creation of a new seal exclusively for supporters of the independent U.S. craft brewing movement.
Current issue
Most Read
BRAUWELT on tour
Current issue
Most Read
BRAUWELT on tour
