The virtual Krones showroom serves as a communication platform

Krones AG | On 30 November 2020 a virtual Krones showroom went online.

Fermentis is the Lesaffre Business Unit in charge of development, marketing and sales of innovative and qualitative products and services for the beer, wine, spirits and all other potable alcohol industries worldwide.

New format | This year, much is no longer as it once was ... But what it comes down to is this: staying in touch with your customers and keeping them abreast of the latest information and exciting product developments. BRAUWELT is here to support you in these endeavors with a new format: BRAUWELT advertorials.

Headphones (Photo: Malte Wingen on Unsplash)

RipplesTM | Beverage-top media company, Ripples, launched DrinkX, a new podcast exploring the profound influence of consumer drink experiences on the beverage industry. It will discuss everything from the evolving nature of drink occasions, to digital innovations in drink marketing and new developments in customization.

balloons (Photo: Adi Goldstein on Unsplash)

Dear BRAUWELT International subscribers and readers, today we proudly present our new website! BRAUWELT International has got a new face, the content has been updated, reorganized and optimized for mobile devices. We invite you to discover all the benefits of the new site with unlimited access to our articles until 15 December 2019 (Sorry, but it isn't possible for the attachements). You will find all relevant news and intelligence on beverage affairs there.

The Holzminden-based company announced on 8 May 2019 their investment in a strategic partnership with Califormulations, LLC, a platform designed to deliver end-to-end beverage innovation to consumer packaged goods (CPG) companies and their brands.

Tasting the distinctive flavours of Piedmont

Matching kegs | People are sure to sit up and notice when an old, decommissioned factory, formerly of major regional significance, is converted into a brewery. Ecological sustainability is an added factor when only high-quality products and ingredients from the surrounding area are used for beer production. This reflects the self-perception and corporate identity of Hordeum brewery in Novara, Piedmont, Italy. Regional craft beers are brewed there at a capacity of 1500 hl.

The Brewers Association (BA) announced on January 29, 2019 the creation of a new seal exclusively for supporters of the independent U.S. craft brewing movement.

We know that microbes in sewage plants work more effectively when blasted with Mozart’s music. But does music do wonders for yeast cells too? Embarking on a sort of school science project, the Danish producer of high-end consumer electronics Bang & Olufsen (B&O) teamed up with fellow Danish brewer Mikkeller to create Beobrew – a beer that is infused with music.

Millennials are seen as such a strange breed of consumers that the German discount retailer Aldi has decided to launch its own range of craft wines in 0.5 litre beer bottles with groovy looking labels and sealed with crown caps. The reason? Craft beer is setting the standard for the whole alcohol category.

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