New platform for beverage innovation

The Holzminden-based company announced on 8 May 2019 their investment in a strategic partnership with Califormulations, LLC, a platform designed to deliver end-to-end beverage innovation to consumer packaged goods (CPG) companies and their brands.

It combines the expertise of Symrise, including its beverage innovation centers in Laguna Beach and Teterboro, with the offering of The Green Organic Dutchman Holdings Ltd. (TGOD).

Califormulations is run by an industry experienced management team and built on a business model that is designed for speed, agility, flexibility and focused innovation, with each investor harnessing specialized expertise.

Customers will have access to the expertise located at three locations: the newly formed Califormulations location in Columbus, Georgia, with 100,000 sqft (9,000 qm) for beverage development, multi-purpose production, pilot scale flexible bottling and shelf-ready, scalable packaging; Symrise’s regional headquarters in Teterboro, New Jersey, providing global expertise in flavor solutions, including taste for sugar reduced products; and the specialized Symrise Beverage Center in Laguna Beach, California, to inspire creativity in beverage product concepts.

The Symrise team brings a proven reputation in beverage innovation and incubation; TGOD adds a new element to the business through their expertise in producing premium organic cannabinoids.