In this interview Brian Sudano from the Beverage Marketing Corporation talks to Ina Verstl and explains why big brewers were too slow to respond to the challenges of craft beer, all the while relinquishing their share of throat to spirits.

It was only a matter of time. Scots craft beer maker BrewDog, on 6 June 2015, at its AGM revealed plans to build a brewery in Columbus, Ohio, which is expected to create around 100 jobs. The 100-barrel brewhouse with an estimated annual capacity of 56,000 hl will be the company’s first brewery outside Scotland and will house its U.S. offices, a visitor centre, a craft beer restaurant and a taproom, BrewDog announced.

Life writes the best stories. Snoop Dogg (who he?), a U.S. rapper, is suing Pabst Brewing, saying the firm owes him money from the sale of the company and its beer lines last year, various media reported on 9 June 2015.

What is “craft” about the production of sodas, many wonder? But with the success of craft beer, it’s been seemingly inevitable that U.S. soft drinks companies will launch their own craft lines too.

Following the resignation of Sepp Blatter as FIFA’s President on 2 June 2015, the association’s top sponsors, The Coca-Cola Company, Visa and Adidas, issued monotonously similar and surprisingly non-committal statements.

The two sister companies Ziemann International GmbH and Holvrieka BV have been awarded a contract to realize a further cellar project for the Jamaican brewery Desnoes & Geddes Limited (Diageo Group) in Kingston, after having already successfully carried out a cellar modernization project for Desnoes & Geddes in 2014, with Holvrieka supplying six DPVs and one Horap tank and Ziemann acting as planner and system integrator.

Ever wondered why Canada is such a profitable beer market? Although beer consumption is only 22 million hl and declining slightly, Canada ranks as 6th largest beer profit pool in the world. That’s because Canadians continue to spend freely on booze.

At its facility in Bogotá, Colombia, Krones Andina has built its own training centre for the operating and maintenance staff of Krones’ clients, in close liaison with the Krones Academy. In early May 2015, the new training centre was inaugurated in the buildings of the Colombian subsidiary.

Looks like it’s a tough job to find a new CEO. MillerCoors has named Molson Coors’ Chief Financial Officer Gavin Hattersley its interim CEO. This was announced on 7 May 2015.

Where do Americans find attorneys prepared to take on such a naff case? The long-standing debate over what is a craft beer has moved from the bar-room to the courtroom, thanks to a legal challenge against the second-largest brewer in the U.S., MillerCoors, the maker of Blue Moon.