Brewers will face serious competition from cannabis once sales of recreational cannabis become legal. While the global medical marijuana market is steadily increasing in size, the recreational marijuana market in Canada is about to explode.

Good grief, the implications of legalising pot are mind-blowing. For example, when the new academic year begins in September, cannabis will be as legal as alcohol. This means that across Canada, universities have been trying to write new rules to reflect that.

With great fanfare, Toronto’s Brunswick Bierworks announced the arrival of Lodewijk Swinkels as brewmaster and head of operations on 7 March 2018.

The beer industry trade group, Beer Institute (BI), recently reported that US brewers lost ground to the tune of 3.8 million fewer barrels (4.5 million hl) in 2017. They only shipped 170 million barrels (199 million hl) beer, as opposed to almost 174 million barrels in 2016.

That’s painful. Boston Beer reported a shipment decline of 6.2 percent in 2017, driven by shrinking sales of its Samuel Adams and Angry Orchard brands.

Looks like selling US craft beer abroad has become more of a challenge. And it’s not because of unfavourable currency swings. As anyone will know who follows Brauwelt’s newsletter, there is more competition from local craft brewers in many of the markets that US brewers are exporting into.

The US rumour mill is working overtime that AB-InBev could buy out the listed craft brewer Craft Brew Alliance (CBA) from Portland, Oregon, with brands like Kona, Widmer Brothers and Redhook. AB-InBev already controls a 31.5 percent stake in the craft brewer, thanks to the old Anheuser-Busch having made an initial investment in Redhook in 1994 and in Widmer in 1998. Today the two are so enmeshed in each other’s affairs, analysts say, that it’s probably time the Big Brewer just took over the craft beer maker, lock, stock and barrel.

Greg Koch is not a happy man these days. He has to sue the number two brewer in the US, MillerCoors, because it has shortened the name of its beer brand “Keystone” to “Stone” in its recent 2017 rebrand.

In the years since 2013, when Constellation Brands added the Mexican brands Corona, Modelo Especial, Victoria and Pacífico to its portfolio, its beer market share in the US has tripled. Now the company plans to invest up to USD 600 million at its Mexican breweries during 2018 to keep its growth.

VLB Symposium in Guatemala City

The 8th Ibero-American Symposium, organized by VLB Berlin, was held from October 23rd to 25th of 2017 in Guatemala City. The conference program included presentations on a wide range of topics, starting with the raw materials used in beer production, moving on to bottling and packaging, and culminating in a more global note with topics such as sustainability. VLB Berlin was supported by Cervecería Centro Americana and by the market researchers at Euromonitor International.