-
Home
-
International Report
- The Americas
The Americas
What was all that about? The number three US brewer Constellation Brands could invest up to USD seven billion into Canada’s Canopy Growth, a nascent marijuana company. Is this a departure from Constellation’s playbook of buying craft brewers to increase overall revenues and sales?
The Americas
Ontario’s Premier Doug Ford announced on 7 August 2018 that his government would lower the minimum price of a 355 ml bottle or can of beer with an alcohol content below 5.6 percent ABV to CAD 1.00 (USD 0.76) from CAD 1.25.
The Americas
Here today, gone tomorrow. MillerCoors is ceasing production of cheap but cheerful Two Hats, the crafty-looking light beer, which came in lime and pineapple flavours. Taking its inspiration from – possibly – Bud Light Lime, the range was targeted at younger legal-age drinkers. Launched only in February this year, the economy-priced brand will exit the market in early 2019. MillerCoors announced its decision on its blog on 6 August 2018.
The Americas
Indra Nooyi, the CEO of PepsiCo, will step down in early October, the company announced on 6 August 2018. She held the top job for twelve years and was the firm’s fifth CEO in the group’s 41-year history. Her successor is a company insider, Ramon Laguarta, 54, a Spanish national, who has held various positions in his 22 years at PepsiCo.
The Americas
Molson Coors quickly followed words with deeds and reported on 1 August 2018 that it has entered into a joint venture in Canada to develop cannabis-infused beverages for the domestic market.
The Americas
Growth for small and independent craft brewers remained stable for the first half of 2018, according to new mid-year data released by the Brewers Association. Production volume for the craft segment increased five percent during the first half of 2018.
The Americas
Constellation Brands has acquired Dallas-based Four Corners Brewing Company for an undisclosed sum. This transaction, announced in early July 2018, underlines Constellation’s regional approach to US craft beer. It previously bought Florida’s Funky Buddha in 2017 and California’s Ballast Point in 2015 for a staggering sum of USD one billion.
The Americas
MillerCoors, the number two brewer in the US, is worried. According to its blog, rival AB-InBev plans to bring several of its international craft brands in kegs to the US in order to carve out a bigger share of the lucrative high-end segment, currently dominated by craft beer and imports.
The Americas
Second time lucky? Scottish brewer BrewDog has launched another crowdfunding campaign in the US with a goal to raise USD ten million. The brewer made the announcement by parachuting soft toy ‘fat cats’ (slang for self-enriching business types) from a helicopter above Manhattan. They produced a video of this stunt, which can be watched at vimeo.com
The Americas
At the Beverage Forum in Chicago in April 2018, there was already angsty talk of a shortage of truck drivers, hampering brewers and wholesalers’ ability to get their products into consumers’ hands on time.
Most Read
BRAUWELT on tour
Most Read
BRAUWELT on tour
