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The Americas
USA | As AB-InBev continues to air Bud Light commercials saying that it is brewed without corn syrup, and its lawyers prepare to defend its case in court against MillerCoors, the Brewers Association is taking a backseat in all this.
The Americas
USA | As Coke seeks to branch out from its core fizzy drinks category to become a “total-beverage company” by launching an energy drink under its own label, it does not seem to mind if it takes on its own partner, Monster, the world’s number two maker of energy drinks behind Red Bull.
The Americas
USA | There are more than a dozen household uses for beer (excluding drinking it). Now craft brewer Dogfish Head has discovered another one. You can also use certain beers to develop film.
The Americas
USA | How to market stuff to tech-happy Millennials? Ask someone from Uber, the ride-hailing firm. Better, still, appoint a former Uber manager to your board. The Boston Beer Company (Sam Adams) just did that and in March 2019 appointed Meghan V. Joyce as an independent Director with immediate effect.
The Americas
USA | The mills of justice grind slowly. It took a federal judge more than a year to deny Stone Brewing its request for a preliminary injunction against MillerCoors over its Keystone Light product cans.
The Americas
USA | Wisconsin’s craft brewer New Glarus maintained its rank as the 16th largest craft brewer in the US last year, according to the Brewers Association’s ranking released on 12 March 2019. What makes New Glarus’ achievement stick out is that it decided to only sell its beer in its home state, pejoratively called a “flyover” country, as most Americans only view Wisconsin (population 5.7 million people) from the air and never visit it in person. What is more, its largest city, Milwaukee, has been home to Miller Brewing since the 19th century.
The Americas
USA | With plenty of capacity to spare after a drop in sales, the craft brewer New Belgium has signed a contract to brew and distribute an east coast start-up lager brand, first launched in 2017.
The Americas
USA | There has to be an end to the corn-syrup-in-beer affair. But it is doubtful that a court ruling will provide it. On 21 March 2019 MillerCoors escalated its spat with AB-InBev’s unit Anheuser-Busch by filing a lawsuit in Wisconsin’s federal court. The brewer is seeking injunctive relief for what it calls “a false and misleading advertising campaign targeting Miller Lite and Coors Light.”
The Americas
USA | The Age of Disruption is upon us, and has taken many industry captains by surprise, including Jorge Lemann, one of the founders of Brazilian private equity firm 3G and a major shareholder of AB-InBev. He already admitted in 2018 that he could not have imagined that big brands could go out of fashion with consumers so quickly.
The Americas
USA | ZX Ventures, AB-InBev’s global innovation unit, is working across North America to “elevate the beer category online”, which still only represents less than 1 percent of the US food retail sales in 2017.
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BRAUWELT on tour
Most Read
BRAUWELT on tour
