Molson Coors quickly followed words with deeds and reported on 1 August 2018 that it has entered into a joint venture in Canada to develop cannabis-infused beverages for the domestic market.

Growth for small and independent craft brewers remained stable for the first half of 2018, according to new mid-year data released by the Brewers Association. Production volume for the craft segment increased five percent during the first half of 2018.

Constellation Brands has acquired Dallas-based Four Corners Brewing Company for an undisclosed sum. This transaction, announced in early July 2018, underlines Constellation’s regional approach to US craft beer. It previously bought Florida’s Funky Buddha in 2017 and California’s Ballast Point in 2015 for a staggering sum of USD one billion.

MillerCoors, the number two brewer in the US, is worried. According to its blog, rival AB-InBev plans to bring several of its international craft brands in kegs to the US in order to carve out a bigger share of the lucrative high-end segment, currently dominated by craft beer and imports.

Second time lucky? Scottish brewer BrewDog has launched another crowdfunding campaign in the US with a goal to raise USD ten million. The brewer made the announcement by parachuting soft toy ‘fat cats’ (slang for self-enriching business types) from a helicopter above Manhattan. They produced a video of this stunt, which can be watched at vimeo.com

At the Beverage Forum in Chicago in April 2018, there was already angsty talk of a shortage of truck drivers, hampering brewers and wholesalers’ ability to get their products into consumers’ hands on time.

New generation beer vending machines, that have overcome the issues which plagued earlier models, will be trialled by AB-InBev. The new ones accept all types of cash-less payments and sell cans that are opened inside the machine prior to discharging.

These days, brett, lacto and pedio are the feted Three Musketeers among US craft brewers and so it is easily forgotten that other famous American foods are fermented, too. If spicy food is your thing, then Tabasco sauce should immediately come to mind.

Lagunitas’ founder, the weed-loving Tony Magee, must have whipped his team into a frenzy to be the first in the market with a proper cannabis-infused product. Last year the Heineken-owned craft brewer tested the waters with SuperCritical, an ale brewed with aromatic compounds of essential oils extracted from marijuana plants. However, it left out the good stuff in cannabis.

Half drew she him, half sank he down. The lure of the weed seems to make Molson Coors weighing an entry into cannabis. Originally slated for September 2018, Canada will now legalise the recreational use of the drug on 17 October 2018. Several cannabis producers have declared an interest in cannabis-infused beverages but still lack a beverage industry partner. Although edibles, including “drinkables” will not be legal initially, polls suggest a huge interest in these products. According to a report by Deloitte, six out of ten consumers would probably choose to consume edible cannabis products.