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Consumers often judge food quality by its optical characteristics, e.g. by colour. Past experiences have shown how important such characteristics are for the sales success of food [1]. Besides its colour also the foam quality of beer is evaluated critically. Conclusions regarding different qualities of a beer (freshness, off-flavour etc.) are drawn on the basis of those two characteristics, hence they also influence future purchase intentions.[2].
Europe/Russia
Poor but sexy? When on 1 January 2007 the two countries completed their long-awaited accession to the EU, brewers in Romania and Bulgaria continued to go about their business as if nothing had changed. When it comes to beer, these two countries are already well integrated into the world market.
Europe/Russia
Carlsberg Germany has sold about 6 million hl of beer in 2006, that is an increase of 2.1 percent over 2005.
Europe/Russia
Heineken too will not be spared the scourge of brewers: higher commodity costs. Because of the failure of last year’s barley harvest, Heineken estimates that its annual expense bill could rise by as much as EUR 180 million.
Europe/Russia
Like Molson Coors, like Heineken. Brewer Heineken expects to cut costs by EUR 135 million to EUR 155 million in 2007. It’s called the globalisation squeeze.
Europe/Russia
Pernod Ricard, Bacardi, Diageo and U.S. holding company Fortune Brands seem to be falling over themselves to buy Vin & Sprit, the maker of Absolut vodka, from the Swedish government. Private equity funds have also shown an interest.
Europe/Russia
InBev’s profits in 2006 rose on higher sales driven by volume growth in Latin America and central and eastern Europe, which helped to offset decline in western Europe.
Europe/Russia
Given the relatively small amount of beer brewed by Carlsberg in Italy, it has always puzzled market observers why Carlsberg insisted on keeping two breweries running. Finally, in March Carlsberg announced that it would concentrate its brewing in Italy at the brewery in Varese north of Milan.
Europe/Russia
In the case of the contested ownership of the Havana Club brand, the Provincial Court of Madrid has ruled that in Spain the brand belongs to Pernod Ricard, thus refuting Bacardi’s claims.
Europe/Russia
Rexam, the global consumer packaging company and the world’s leading beverage can maker, announces that it is investing £19.5m to double the capacity of its can making facility in Egypt by adding a new line.
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BRAUWELT on tour
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BRAUWELT on tour
