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Europe/Russia
This is political activism with a twist. On the occasion of the 2014 Winter Olympics in Russia’s Sochi, the fearless Scottish brewer BrewDog has launched a beer in early February 2014 called “Hello, my name is Vladimir”.
Europe/Russia
Who they? And why would they even consider going to the stock-market? The
Europe/Russia
Since they could not get the Cuervo tequila brand, they bought two others instead. In January 2014, Diageo, the world’s major drinks company, added two super-premium brands to its portfolio.
Europe/Russia
In January 2014, five German brewers were fined a total of EUR 106.5 million for collusion in 2006 and 2008. Several more are under investigation by the Federal Cartel Office. Strangely enough, Germans still enjoy what must be the lowest prices for beer in Europe. Given that retail prices have actually declined over the past decade, many wonder what the real purpose of the beer cartel was since it failed to achieve a cartel’s primary goal.
Europe/Russia
Given that AB-InBev in 2013 sold about 42 million hl of Budweiser, it sounds a bit preposterous that the Czech state-owned brewery Budejovicky Budvar, which has been fighting a long legal battle with Anheuser-Busch and now AB-InBev over the use of the “Budweiser” brand, boasted in early January 2014 that its overall output and exports reached a new high in 2013.
Europe/Russia
The Scottish brewery BrewDog managed to raise GBP 4.25 million (USD 6.9 million) in six months in a record-breaking crowd-funding scheme, the company announced on 23 December 2013. That was one month earlier than planned.
Europe/Russia
The Federal Cartel Office has fined five German brewers a total of EUR 106.5 million for illegal price fixing. The group of convicts include national brewers Bitburger, Krombacher, Veltins, Warsteiner and the regional brewer Barre.
Europe/Russia
Drinking alcohol is bad for you. Remember what happened to the notorious pissheads Peter O’Toole, Richard Burton, Richard Harris, Oliver Reed, George Best, Mary Winehouse and Kurt Cobain? All dead. And Charlie Sheen, Miley Cyrus, Pete Doherty cannot be feeling too well after their many close encounters with the bottle.
Europe/Russia
“Love beer” is the moniker of a generic beer campaign that is presently being tested in five European countries. If the campaign syncs with consumers, it could be rolled out across the European Union as of April 2014, provided national brewers’ associations are willing to cough up the money to run it in their own countries.
Europe/Russia
Hopefully, supporters of generic beer campaigns take the ruling by the UK’s advertising watchdog to heart. In December 2013 it ruled that a TV ad for brewing industry marketing campaign “Let There Be Beer” cannot be shown again in its current form.
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BRAUWELT on tour
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BRAUWELT on tour
