USA | Molson Coors, the number two brewer in the US, fell victim to a cyber attack that appears to have left it unable to access an undisclosed number of systems, and disrupted some of its core business activities. The incident took place on 11 March and was disclosed in an SEC filing on 12 March 2021. Unconfirmed reports argue that it is a ransomware attack.

USA | Figures for thought: Global beer consumption increased annually until 2010, when per capital consumption reached 26.7 litres, and then declined through 2020, when per capita consumption was projected to hit only 24 litres.

USA | Remember Dean Metropoulos, the man who helped turn around Pabst Blue Ribbon before he sold it to its current owners? In February 2021, Nestlé agreed to sell its bottled water business NWNA in the US and Canada to private equity firm One Rock Capital Partners, in a deal worth USD 4.3 billion.

USA | Gone are the days when the founder of Denver’s Wyncoop Brewery, John Hickenlooper, now a Senator in Washington, could quip: “My competition is television.” Nowadays a brewer’s list of competitors is far longer and will likely include legal recreational cannabis.

USA | Plenty of cannabis beverages could hit the shelves in the US this year. As says the Beverage Marketing Corporation (BMC), New York, producers have adopted the tactic of first launching in states, which have fully legalised cannabis, often through a subsidiary and/or licensing system to avoid full legal exposure.

USA | The growth rates are still staggering: Boston Beer said that the US hard seltzer category constituted about 7 percent of domestic beer consumption in 2020, having grown approximately 160 percent over 2019.

USA | A laudable initiative, The “Things we don’t say IPA” project, was launched to create awareness for mental health by encouraging people to talk about their experiences and feelings, both good and bad, and to demonstrate the importance of asking for help when needed.

USA | After months of mounting frustration over wages, working conditions, and what they view as management’s deficient pandemic response, on 27 February 2021, workers at Platform Beer Co.’s Columbus, Ohio, taproom walked out. This was after putting a sign on the door, saying that “the entire Platform Columbus crew has quit. The taproom is closed until further notice. Thank you!”

USA | Grupo Modelo, the Mexican arm of AB-InBev, has accused Constellation Brands in a lawsuit of breaching a deal on the use of the Corona brand name by applying it to a product other than beer, it was reported in February 2021.

Brazil | It is just a reshuffle of brand between two systems, but a milestone for Heineken. The Dutch brewer has wanted for years to terminate its distribution contract with Coca-Cola FEMSA, in order to expand its Brazilian distribution network which acquired from Kirin in 2017. FEMSA disagreed and the two were forced to enter into arbitration.