-
Home
-
International Report
- Europe/Russia
Europe/Russia
That’s settled, then. AB-InBev was granted trademark rights throughout the European Union for the word “Bud” on 14 June 2013. The trademark registration follows AB-InBev’s victory earlier this year in its long-running trademark clash over the Bud name with Czech brewer Budejovicky Budvar.
Europe/Russia
The idea isn’t new, but it certainly warrants repeating. In 1998 the songwriter/comic Tony Hawks travelled around Ireland for a month in the company of a fridge and turned his adventures into a bestselling book. In May this year Canadian brewer Molson told its advertising agency Rethink to set up red fridges at various locations around Europe as part of its reactivated campaign “I. Am. Canadian”, which was binned a decade ago.
Europe/Russia
What’s happened to Belgian media? Have they grown tired of complaining against price hikes on beer? Or are they saving the news of an 8 percent tax hike on beer, effective 1 August 2013, for the silly season next month, when brewers will have little choice but to pass the tax increase on to consumers?
Europe/Russia
The city of Palma de Mallorca in Spain is seeking to regain control of its beaches from hordes of unruly tourists who indulge in binge drinking, German media reported.
Europe/Russia
The convalescing former boss of SABMiller, Graham Mackay, is one of the best-paid bosses in Britain, UK media reported at the end of June 2013.
Europe/Russia
If you don’t own one, buy one. This seems to be SABMiller’s policy when it comes to cider brands. In an effort to better compete against the popular Swedish cider brand Rekorderlig in Australia, SABMiller and the Swedish Kopparberg Brewery have entered into an agreement for the long term licensing of Kopparberg cider products in selected markets. The deal was announced on 18 June 2013.
Europe/Russia
Cider may be a very lose definition applying to all kinds of alcoholic beverages. But it remains to be seen if it is as elastic to include Diageo’s Jeremiah Weed brand, which was recently been rebranded as a “Kentucky style cider brew”. What’s that? Exactly.
Europe/Russia
Faced with falling beer sales in UK pubs, which were down by almost 50 million pints in the first quarter of 2013, compared to the same period last year, the UK’s major brewers decided to plough millions of pounds into a joint TV campaign which was launched at the end of June 2013.
Europe/Russia
The spring barley crop in Europe varies greatly from region to region. The late sowing and the regionally wet and cold spring left its mark. In certain regions, drought is also a topic. However, there is talk of regeneration, which doesn`t guarantee yield and quality though. Beyond that, diseases have to be taken into account.
Europe/Russia
The UK’s on-premise sector will shrink by a further 7,704 outlets over the next five years, with most closures coming in the next two years, according to a new forecast by CGA, a consultancy firm. There are now around 50,000 pubs serving Britain.
Most Read
BRAUWELT on tour
Most Read
BRAUWELT on tour
