In theory, Diageo is right: why shouldn’t you have a two-litre box of a spirit mix sitting in your fridge waiting to be cracked open and shared by you and your friends? Diageo Australia Managing Director Tim Salt said the premium vodka and orange or cranberry juice mix had a crisp and tart taste and was aimed at adults aged 30-plus who entertained at home.

Foster’s, the largest alcoholic beverage maker in Australia, said in May that it planned to list its beer and wine operations separately so that they could each develop their own corporate strategies.

The Foundation concludes that higher rates of alcohol taxation and more severe restrictions on alcohol advertising and sponsorship are crucial in tackling the country’s problems arising from excessive alcohol consumption.

Asahi Breweries, hotly tipped as a buyer of Foster’s beer business, raised a few eyebrows when it announced on 26 August 2010 that it will acquire P&N Beverages, the third-largest firm in beverage sales in Australia, for AUD 364 million (EUR 259 million) through Asahi Holdings (Australia).

"We won’t be commenting on media rumour or speculation," CEO Ian Johnston said, after reporting an AUD 464.4 million annual loss, which stemmed from a previously flagged AUD 1.3 billion writedown of the value of the group’s troublesome wine division.

Alectia is proud to announce the cooperation with the Chinese company Suobel Engineering Consultants Ltd. in Guangzhou, Peoples Republic of China. “This agreement further strengthens Alectia’s competencies and capabilities in the Chinese market, providing a strong bridge between our global clients and the Chinese manufacturers. Our team in China now has a strong partner to provide expertise in Asia and further extends our delivery flexibility in the international markets”, says Business Director Steve Wilkinson, Alectia.

Among those slated to participate in an auction for Foster’s beer unit are SABMiller, Molson Coors, Asahi and Coca-Cola Amatil (CCA). CCA, in 2006, set up a joint-venture beer business in Australia with global brewer SABMiller called Pacific Beverages.

Fosters wine business Treasury Wine Estates encompasses Penfolds, Wynns, Rosemount and Wolf Blass brands and their assets including 12,000 hectares of vineyards, 20 wineries and 50 wine brands across Australia, California, France, Italy, and New Zealand.

The anticipation in the air was palpable when the guests from the brewing industry entered the production hall of Krones AG’s Steinecker plant in Freising, Germany. Swathed in bright blue was the CombiCube B, a compact-size brewhouse, the latest innovation from Steinecker.

Chardonnay – who risked drinking chardonnay in recent years? Not me, thank you. Many self-respecting women stopped buying chardonnay when the film character Bridget Jones bolstered her lack of self-esteem with yet another glassful of the stuff. Not wanting to become like Bridget, women moved on to sauvignon blanc, and when that got boring, to viognier, gewürztraminer, grüner veltliner and, well, ABC (Anything But Chardonnay). So when the “Footballer’s Wives”, the British TV drama, featured a character named Chardonnay Lane, women knew they had made the right choice and struck chardonnay off their list.