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They all want to make it. Some by fixing it, selling it, or killing it. Like Jack Welch, America’s former Superstar CEO. Others by using their charms, chutzpah and courage to spearhead a new movement. Like Pete Slosberg, who became a prominent figure in the US microbrewing scene. Today Welch is an old age pensioner and Slosberg an earthbound highflyer. Time has swept over them. But not over Carlos Alvarez, who worked long and hard to make Corona a household name and rescue struggling beer brands from extinction.

They all want to make it. They want riches, luck and success and if possible some fame. That’s the meaning of the American Dream. Germans like to eat well or to sleep well. They seek conspicuous consumption or social security. To some extent they are not wrong.
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Since June 2000 Dr Marek Kierstan (53) has been the new Chief Executive of Brewing Research International, Nutfield, UK. The new leadership, combined with structural changes in the industry, has brought about fundamental changes in the company strategy and structure.

Brauwelt International interviewed Dr Marek Kierstan to find out more about the ideas, the new structure and the new focus of this world renown brewing research institution.

Where are the roots of BRi?
Since its foundation by the British brewing industry in 1950, BRi was set up to just undertake collaborative research and until very recently it was funded almost exclusively by membership subscription. Over the decades its expertise was recognised and membership became more international.

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Brauwelt International Newsletter

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BRAUWELT on tour

BrauBeviale
Date 26 Nov 2024 - 28 Nov 2024
Trends in Brewing
06 Apr 2025 - 09 Apr 2025
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