The Good Man of Shiner. The Corona-Importer and brewery owner Carlos Alvarez lives his own American Dream
They all want to make it. Some by fixing it, selling it, or killing it. Like Jack Welch, America’s former Superstar CEO. Others by using their charms, chutzpah and courage to spearhead a new movement. Like Pete Slosberg, who became a prominent figure in the US microbrewing scene. Today Welch is an old age pensioner and Slosberg an earthbound highflyer. Time has swept over them. But not over Carlos Alvarez, who worked long and hard to make Corona a household name and rescue struggling beer brands from extinction.
They all want to make it. They want riches, luck and success and if possible some fame. That’s the meaning of the American Dream. Germans like to eat well or to sleep well. They seek conspicuous consumption or social security. To some extent they are not wrong.
....
Select offer and read on
6 print issues
