Brewers Association’s turnover to reach USD 21 million in 2014

Congratulations. In 2011, the Brewers Association’s revenues were USD 10.5 million, but last year they stood at USD 21.1 million, says Beer Marketers Insights, a trade publication.

According to Beer Marketers Insights, this makes the BA, the representational body of U.S. craft brewers, a much wealthier organization than the Beer Institute, whose members include AB-InBev and MillerCoors.

Events still are a major source of income for the BA, reaching USD 10.8 million in 2014, or slightly over 50 percent of the BA’s total income.

The BA now has 2,447 brewery members and a staff of over 50 people.

To further American craft beer promotion and education in Europe, the BA, on 17 June 2015 announced that it has hired the German journalist and beer sommelier Sylvia Kopp as its American Craft Beer Ambassador in Europe.

“Ms Kopp will support export growth to the region by facilitating and fostering relationships between U.S. exporters and European importers and distributors, as well as educating trade and media about the quality and diversity of products offered by the U.S. craft beer industry, about U.S. craft beer culture, and about proper care and handling for craft beer,” the BA said in a statement.