How times are changing. Carlsberg made more profit last year in Asia than in eastern Europe for the first time. Eastern Europe – predominantly Russia – accounted for just 19 percent of operating profits last year, down from a peak of 52 percent in 2009, while Asia jumped to 28 per cent.

ThaiBev’s aggressive posturing did its trick: it separated the serious bidders for SABMiller’s brands Peroni and Grolsch from the ditherers.

Bad timing. Two of the world’s major brewers released their annual results on the same day. And they could not have been more different. While Dutch Heineken benefitted from rising demand for premium beers in Latin America, the Danish brewer Carlsberg continued to suffer from declining demand in Russia.

It’s a miracle. In 2015, German brewers are estimated to have sold as much beer as in the previous year (95 million hl), without there having been a special “beerable” event like the World Football Championship in 2014. Actually, it’s not a miracle at all. German brewers just did what they have been doing for long: they notched up the promotion rate. During the first half of 2015, Germany’s top 10 pils brands sold 76 percent of their volume on offer. In 2010, only 60 percent of their volume was sold at a discount.

All is fair in love and war. Company auctions are usually hush-hush affairs. But not for ThaiBev. It let it be known on 25 January 2015 that it has used its Singapore listed unit Fraser and Neave (F&N) to “bid without condition” for SABMiller’s Peroni and Grolsch beer brands. One day later F&N confirmed on its website that it has expressed an interest.

Given that in Italy, a country of about 60 million drama queens, bad news tend to be greeted by loud screams of “the end is near”, the quasi silence which followed the announcement that the beer brand Peroni was to be sold, still appears remarkable.

The investment vehicle of the Swiss Jacobs family is rumoured to be interested in buying the beer brands Grolsch and Peroni from AB-Inbev, Belgian media reported on 22 January 2015.

Brewers and the weather: an old story. Apparently, the weather cannot suit everyone. While warmer temperatures usually serve beer consumption (and brewers’ sales), it is a nuisance for Belgium’s Lambic brewers, who fear for their production volumes.

Tut, tut. Was Jasper Cuppaidge, founder of Camden Town craft brewery, so hard up that he had to take a loan from his company before its sale to AB-InBev, UK media huffed and puffed in early January 2016.

Liverpool boss Jürgen Klopp has signed a four-year contract to become an ambassador for the German beer brand Warsteiner.