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Home > Keywords > spirits

spirits

The US “beer versus spirits rivalry”: spirits could be the winner

USA | Government affairs honchos from the largest US brewers are gearing up for battles with the drinks industry over what is called “tax equalisation” in several US states in 2023.


Hard seltzer has lost its fizz: canned cocktails are all the rage now

USA | After enjoying a boom during the pandemic for their convenience and ease, hard seltzers are fading. They are being replaced by pre-mixed canned cocktails, which are made with a spirit and not with brewed alcohol.


AB InBev launches Natural Light vodka

USA | Ah well, so AB-InBev has moved into spirits too. Under the brand name Natural Light, its beer brand, it introduced three lemonade-flavoured Natural Light vodka expressions at the end of August 2021: Lemonade, Strawberry Lemonade and Black Cherry Lemonade. They all come with a relatively low 30 percent ABV.


Pernod Ricard + Brown-Forman: a possible but unlikely merger

USA | Call it a sign of how desperate industry watchers have become that a merger between France’s drinks firm Pernod Ricard and US distiller Brown-Forman is being talked up again, following Diageo’s recent launch of a share buyback programme.


Watchdog to probe into Diageo’s acquisition of Chase distillery

United Kingdom | The Competition regulator announced on 8 January 2021 that it will probe Diageo’s intended purchase of Chase Distillery.

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