AB-InBev concedes that that it will miss target for non-alcoholic beers

Belgium | Outside of events like Sober for October and Dry January, is there a potential for the low- and no-alcohol category to become mainstream? AB-InBev thought so when, in 2016, it set itself the target that by 2025 one in five of its beers should be low or non-alcoholic.

---

Brewers back Europe’s Beating Cancer plan

The Brewers of Europe supports Europe’s Beating Cancer Plan and the overall stance taken by the European Parliament in its opinion adopted this evening (February 16), advocating a comprehensive approach to cancer that includes prevention, early diagnosis, treatment and follow-up care.

---

Ireland introduces minimum unit pricing for alcohol

Ireland | Following the introduction of minimum unit prices for alcohol on 4 January 2022, some alcohol has almost doubled in price at Irish shops and supermarkets.

---

Beer Strategies Round Table: Getting the future right through Big Data

Europe | In an ideal world, a marketer knows what her customers want even before they do. Beer marketers think they have got closer to this, thanks to the clever use of data. As they see it, the world contains an unimaginably vast amount of digital information. This makes it possible to do many things that previously could not be done: provide fresh insights, spot business trends, unlock sources of economic value.

---

BrewDog et al slammed by watchdog over hard seltzer claims

United Kingdom | BrewDog is in hot water with the advertise watchdog again, this time over misleading nutritional claims for its Clean & Press hard seltzer. The Advertising Standards Authority (ASA), on 7 July, took objections to hard seltzer ads which appeared between December 2020 and January 2021, including BrewDog’s Clean & Press range, London-based brand Drty Drinks, and Wild Drinks Group’s Whisp.

---

White Claw’s owner: Hard seltzers could capture 30 percent of US beer

USA | Disruption may be such an overused term. But it perfectly describes what hard seltzers did to the US beer market. At the Beverage Forum, organised by the Beverage Marketing Corporation and conducted online in early May 2021, Anthony van Mandl, 71, the owner of Mark Anthony Brands and maker of White Claw, explained which trends boosted the category.

---

Beer and Health Publication Award 2020

First winner | Out of many applications from all over the world, the Scientific Committee of the Beer and Health Initiative elected Vïctor Micó, a Spanish Postdoc at IMDEA Food Institute, as the winner of the Beer and Health Publication Award 2020.

---

Carlsberg Foundation: Donations to accelerate efforts against COVID-19

Corona crisis | The Carlsberg Foundation, the New Carlsberg Foundation and the Tuborg Foundation are targeting extraordinary grants that can mobilize and support researchers, art museums and civil society in the scientific, economic and human efforts at a time when society is challenged by the COVID-19 epidemic.

---

Pepsi drops artificial sweetener over consumer concerns

Could it be that real sugar is best after all? PepsiCo on 28 April 2015 announced that it will remove the artificial sweetener aspartame from Diet Pepsi in the U.S., amid consumer concerns that it contributes to the growth of tumours.