Whassup? Dunno
Fate happens and sometimes it ain’t bad. What happened was that an aspiring film-maker from Chicago, Charles Stone, 35, produced a three minute film, entitled "True" and showed it to an Irish campaign director at DDB Worldwide, Vinny Warren, 33, who had the account of "dad’s beer", Budweiser, at his hands and no clue as to how to rejuvenate the brand. After having watched Stone’s three guys sitting in a bar and talking nonsense, he had the idea to ring up St. Louis and tell the gentleman at the other end of the line: "Eh, whassup? We got your TV ad." Or so it must have happened because Anheuser-Busch liked the idea of buying a script that had not been written by an ad man and certainly not for promoting a beer brand. Well, it’s called life imitating art or rather ads.".
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