Give them jobs!
Net revenue increased 0.3 percent to USD 2.12 billion in the quarter to September 2010.
MillerCoors domestic sales to retailers declined 4 percent. Domestic sales to wholesalers declined 2.7 percent.
Volumes for both flagship light brands, Coors Light and Miller Lite, were down in the low-single digits. But Miller Lite trends have continued to stabilise since the launch of the Miller Lite "Vortex" bottle. MGD 64 declined at a double-digit rate. MillerCoors would not be more specific than that.
MillerCoors now controls about 30 percent of the beer market, with its biggest rival AB-InBev holding another 50 percent.
Because of the continuing jobless crisis in the country, total sales of beer to U.S. retailers have fallen 3.2 percent in the six months to September 2010. Following or because of Anheuser-Busch’s lead, MillerCoors has responded by raising its prices from USD 0.50 – USD 2.00 per case in September.
Traditionally beer prices go up in the autumn when the return of football games just seems to demand this national thirst-quencher. But this autumn beer prices have not risen as much as might be expected in an effort to keep sales up and the taps flowing.
