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Europe/Russia
Jupiler may be Belgium’s major pils brand, but its new packaging, which it is hoped will boost sales during the FIFA World Cup, still raised a few eyebrows. Now, “Belgium” figures larger on the packaging than the brand’s name; actually, the name Jupiler does not appear on the front label.
Europe/Russia
It appears counterintuitive that Big Brewers, all the while trying to cut costs, are increasing their stock keeping units (SKUs). According to perceived wisdom, rising numbers of SKUs add complexity and thus costs. Therefore, traditional FMCG companies have often tried to eliminate SKUs in order to focus on bestsellers.
Europe/Russia
Beer and sports are such a great combo that more and more craft brewers are setting up shop inside sports stadiums. In May 2018, London’s Beavertown Brewery confirmed plans to open a brewery and taproom inside the newly developed stadium of Premier League soccer team Tottenham Hotspur.
Europe/Russia
Is this the next big thing in beer sales? Heineken has taken the idea from pizza delivery services and launched a courier service for beer and snacks in Amsterdam’s cool neighbourhood De Pijp. The service will be expanded to cover most of Amsterdam by July, Dutch media report.
Europe/Russia
The weedkiller glyphosate is in the news again. After the European Union in November 2017 controversially extended its use by five years, the issue was put on a back burner by media – only to come to the fore again in May 2018 when the German consumer association Stiftung Warentest published its review of 20 alcohol-free beers in Germany, available in the June issue of its magazine.
Europe/Russia
Creativity knows no bounds and is not exclusive to humans. To mark the opening of its first “Brew Pub” in London – a 500 seat venue – the Scottish craft brewer on 12 May 2018 invited dog owners plus four-legged pets to a sniffing competition.
Europe/Russia
So Heineken has planted its flag in Belize, a small Caribbean country lodged between Mexico in the north and Guatemala in the west. On 11 May 2018 the Dutch brewer announced that it has acquired a minority stake in Belize Brewing Company, best known for its Belikin beers.
Europe/Russia
It has never been more important to stand out from the crowd than in today's competitive beverage market. Labels are key components of any brand marketing mix, allowing manufacturers to differentiate their products and give end consumers the information they need and increasingly expect.
Europe/Russia
Publicity stunt or right-on surplus food upcycling? The UK’s retailer M&S has launched a range of beers and ales made with surplus sandwich bread.
Europe/Russia
Bavarian brewers are still sticking to the old tradition of the “house drink”. Each brewery employee receives a certain beer allocation per month free of all charges and taxes. The amount is even specified in the industry’s collective agreements. In Bavaria, it has been 36 litres beer per month per person for years, although some brewers are far more generous.
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BRAUWELT on tour
Most Read
BRAUWELT on tour
