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Europe/Russia
Compared to the excellent harvest last year, the calculations of the HVG are for a reduction of alpha acid quantity of almost 1000 tons in Germany. Added to that, the harvest in all other European countries was relatively weak, too. In the USA, the harvest has been good, but part of it was destroyed in a warehouse fire.
Europe/Russia
As early as the 2006/07 financial year, Pernod Ricard will benefit from the full EUR 270 million expected synergies in structure costs. That is a year earlier than initially planned.
Europe/Russia
On a request by EU Governments, the Commission proposes to increase the minimum beer tax by 31 %. Europe’s brewers are concerned that this move will directly affect consumer prices in 9 European countries, including Germany, Luxembourg or the Czech Republic, and they do not believe that it is the solution to problems identified in a previous Commission report.
Europe/Russia
Following the recent increase of AmBev’s equity interest in Quilmes Industrial S.A. (“Quinsa”) to 91.18 percent, InBev has created a sixth corporate zone that will be known as Latin America South, according to a recent corporate statement. InBev’s existing zones are Latin America (to be renamed Latin America North), North America, Western Europe, Central and Eastern Europe, and Asia Pacific.
Europe/Russia
In August Heineken announced that its subsidiary Heineken España, S.A. has signed an agreement for the divestment of the land and buildings of the current brewery site in Seville. As the result of the sale Heineken will realise a book gain of 329 million EUR before tax in the second half of 2006, which will be treated as an exceptional item. The amount of the book gain after tax is 279 million EUR.
Europe/Russia
… there is fire. So the saying goes. That’s why few are willing to believe that InBev Germany is not going to put its Diebels brewery on the block. For weeks Germany has been abuzz with speculation that InBev will offload the brewery which helped found its German division in 2001. In a statement, the head of InBev Germany, Roland Tobias, called the rumour “utter rubbish” but would not deny that the alt beer segment, headed by Diebels, is facing severe problems.
Europe/Russia
The ways of the world are ever changing. What held true yesterday is old hat today. Perhaps the ways of the world are changing even faster at Heineken’s – and only we have not noticed. In August, two weeks before Heineken was to release its half-year results, the Dutch brewer laid on a bash for journalist. Local and foreign journos were invited to a beach party which was to be hosted by Heineken’s CFO, René Hooft Graafland. Ok, it is not all that usual that the chief financial officer gets his own press op. In fact, it is rather unusual.
Europe/Russia
While the first beer in Guinness’ Brewhouse series, Brew 39, caused an outcry from Guinness lovers all over the world – even though only the Irish could sample the beer – Guinness’ follow-up, Toucan Brew barely raised an eyebrow.
Europe/Russia
This summer Heineken signed a sponsorship deal with the Chelsea football club, which entitles Heineken to pour its eponymous beer in all restaurants and bars at Stamford Bridge stadium until the end of the 2009/10 season. Heineken also sponsors the UEFA Champions League. However, this is the first time Heineken has sponsored a major European club side. Chelsea’s Business Affairs Director Paul Smith reportedly said: “Heineken is the premium beer brand in football and is therefore a natural partner for Chelsea. We are delighted that they have chosen us for their first major club involvement.”
Europe/Russia
The recent surge in extra-cold or super-chilled beers has caused many problems for publicans. Brewers must find a universal solution to the demand for
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