-
Home
-
International Report
- Europe/Russia
Europe/Russia
At the end of January 2006 SABMiller announced that its operating subsidiary Miller Brands will take back the control over the marketing and distribution of its international premium brands in the UK which include Peroni Nastro Azzurro, Pilsner Urquell, Miller Genuine Draft and Castle Lager.
Europe/Russia
At the end of January 2006 SABMiller announced that its operating subsidiary Miller Brands will take back the control over the marketing and distribution of its international premium brands in the UK which include Peroni Nastro Azzurro, Pilsner Urquell, Miller Genuine Draft and Castle Lager.
Europe/Russia
After a lengthy bidding, Efes bought one of Russia’s last independents, the Krasny Vostok brewery, thus beating a rival bid from SABMiller according to industry sources. Already last summer Russia media reported that Krasny Vostok was up for grabs, although the asking price – close to USD 1 billion – seemed steep.
Europe/Russia
Shortly before Christmas last year, Italy’s small privately owned brewers left their association in a huff according to sources familiar with the situation. It was not really a mass exodus. It was probably more of an “alora, we do not want to be in this any longer. Capisce? Buon giorno.” And off they went, closing the door behind them. Italy’s brewers’ association, AssoBirra, has always been a small affair: It represented Carlsberg Italia, Birra Forst, Hausbrandt, Heineken Italia, Birra Menabrea and Birra Peroni (owned by SABMiller). Incidentally, the big three brewers that control about 65 percent
Europe/Russia
Finally – Heineken managed to sell its Pedavena brewery to Birra Castello of Udine. No price was mentioned. The Pedavena brewery has been on the block for some time so it came as a surprise that Heineken managed to clinch a deal with Birra Castello (output: 500 000 hl estimated), a brewer not exactly renowned for its significant cash reserves. According to market observers, Birra Castello’s technical director left last year because there were not sufficient funds for urgent investments. Be it as it may, the Pedavena community heaved a sigh of relief because Birra Castello promised to save at least 20 jobs (Heineken employed 80 people there). In the mid-term, employment is to rise to 60 to 70 jobs.
Europe/Russia
Reader, be honest – did you know that you could do “micropurchasing”? Apparently, that’s what Heineken’s German joint-venture partner is doing. Mind you, they seem to splash out more than the standard USD 2500 per item which is the threshold of governmentally decreed micropurchasing.
Europe/Russia
It all went according to plan. At the end of January 2006 Pernod Ricard and Fortune Brands finalised the transfer of the Allied Domecq brands, which they had jointly acquired in the split-up purchase of Allied Domecq last year, to Fortune Brands (notably Canadian Club, Courvoisier, Sauza, Maker’s Mark).
Europe/Russia
The day after Christmas 2005 InBev announced the departure of its CEO John Brock (57). As his successor InBev introduced the Brazilian Carlos Brito (45), who to date had been InBev’s Zone President North-America.
Europe/Russia
The UK’s biggest supermarkets seem to be engaged in vicious price wars, like their counterparts across Europe, in a bid to increase or maintain market share. The “Big Four” chains are Tesco with a market share of 29.8 percent, followed by Asda (owned by Wal-Mart) with 16.5 percent, Sainsbury’s with 15.8 percent and Morrisons with 11.8 percent as of April this year according to research group TNS. In this battle for market share there are no holds barred. Recently the Advertising Standards Authority ordered Asda to stop claiming to be the cheapest supermarket in the UK following a complaint by Tesco.
Europe/Russia
For more than a year now, Heineken Italia has been looking for a buyer for its Pedavena brewery. But in vain. Birreria Pedavena, which was founded in 1897 near the foothills of the Dolomite Alps, has been part of Heineken’s Italian group of breweries since 1974. Until last year, Heineken used to brew its speciality beers at Pedavena. However, in order to cut costs, Heineken decided to close down the brewery at the end of 2004. Unfortunately, finding the right buyer has proven difficult as Heineken did not want to sell the plant to a competitor – potential or otherwise. So far, three brewers have been named as interested parties: Italian brewers Castello and Tarricone, both privately owned, and the Swedish brewer Kopparberg.
Most Read
BRAUWELT on tour
Most Read
BRAUWELT on tour
