The fokker came too close
For years Shepherd Neame’s advertising slogans for its Spitfire beer brand have raised eyebrows. The brand which was introduced in 1990 to commemorate the Battle of Britain has been promoted with German-bashing slogans such as "No fokker comes close" or "Have the sunbeds, we’re off to the bar". For those not familiar with German habits, just visit hotel pools around the Mediterranean. Germans tend to reserve their sunbeds and deckchairs before dawn so that others - the Brits, for example - will have to make do with, well, nothing. Incidentally, Germans have never complained about the controversial beer ads, which goes to show that they must have a sense of humour after all.
In any case - it is the Faversham-based family brewer and pub operator itself that has made headlines recently.
Select offer and read on
6 print issues