Keep your customers satisfied
Sometimes desperate measured are called for. In order to keep prices down, Australia’s two biggest brewers, Carlton & United Breweries (CUB), which is part of the Foster’s Group, and Lion Nathan have reduced the alcohol content of some of their top selling beer brands. That way they benefit from a lower excise rate. According to reports, CUB has lowered the alcohol level of its brand Carlton Draught and Carlton Cold to 4.7% Alc./Vol., although the alcohol content of its best selling beer, Victoria Bitter, remains at 4.9% Alc./Vol. The cuts in alcohol help to curb rising beer prices and should keep customers happy, especially since a spokesperson for CUB claimed that the changes were minor and equivalent to a teardrop of alcohol per can.
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