Beviale Mexico 2020 in Latin America

The Beviale Family, the NürnbergMesse Group’s global network for the beverage industry, is adding another event to its portfolio. Beviale Mexico will open its doors in Mexico City’s Centro Citibanamex for the first time from 29 to 31 July 2020. 

The event features a specialised programme spanning the entire process chain for beverage production, from raw materials and technologies to components and logistics as well as marketing ideas. The programme also covers all segments – alcohol-free and alcoholic beverages and liquid milk products. Mexico City will have lots to offer the world of beverages in 2020: A congress will begin the day before the exhibition, although the real kick-off will happen in April when ACERMEX (Asociación de Cerveceros Artesanales de México) stages a beer festival. The Mexican craft beer association is a partner of Beviale Mexico.

Mexico is an attractive economic market with stable growth in key industries, including beverages and packaging. According to the Mexican Chamber of Commerce, Mexico’s beverage sector breaks down into 60 % alcoholic and 40 % alcohol-free beverages. Soft drinks, water and beer are the main revenue earners. Mexican families spend about 4 % of their money on alcoholic drinks. 70 % of families prefer to drink beer, but national and international spirits are also popular. Developments in the Mexican craft beverages segment are following the global trend, which is clearly reflected in the growth posted by smaller breweries but also by spirits makers. According to ACERMEX, Mexico had 1,400 breweries in 2018 – and this number is rising. From a global standpoint, Mexico is also in the premier league when it comes to beverages: Mexico is the world’s fourth-largest beer producer with 110 million hl (2017), coming after China, the US and Brazil. Mexico even takes first place globally when it comes to bottled water with per capita consumption of 254 litres, ahead of Thailand and Italy (International Bottled Water Association).

Andrea Kalrait, who is in charge of the Beviale Family, feels that significant opportunities exist for international exhibitors in particular: “The political climate and still low exchange rates lead us to believe that beverage production will continue to grow in Mexico. Another factor that is certainly interesting for equipment suppliers is that engineering is not very developed at all in the country and beverage manufacturers import nearly all of their equipment.” More information can soon be found at: beviale-mexico.