Trading hops (almost) under the radar

Consulting in hop commerce | Though long-established, Lupex is one of the smaller hop trading companies. Shortly after celebrating its 100th anniversary, the company is now preparing for a generational change, while simultaneously repositioning itself in the market with an expanded sales team. BRAUWELT spoke to Fritz Briem Sr., Dr. Fritz Briem and Fritz Briem Jr. about the upcoming changes.

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