American craft malts for the European markets
Viking Malt, one of the leading malting companies in Northern Europe, and Colorado Malting Company (CM) from the United States will start a cooperation to bring original American craft malts to European breweries, according to statements published September, 24th. Starting in spring 2016, this new collaboration contract gives Viking Malt a license to produce CM’s craft malts for European markets. The craft beer boom that has taken Europe by storm has always been greatly influenced by the US beer culture. However, until now, the availability of American malts has been limited in Europe. With this collaboration, Viking Malt is specifically targeting the rapidly growing European craft brewery sector. “This collaboration gives us a chance to offer also American craft malts throughout Europe..
We have seen a growing interest for these kinds of products for a while now, so we are very pleased with this collaboration and see it as a great opportunity”, says Timo Huttunen, Business Unit Manager of Viking Malt. The benefits of this collaboration go both ways. Colorado Malting Company, which has until now operated only inside the US, will gain access to the European markets. Now CM can also offer Viking Malt’s wide selection of quality malts to its American customers. “We produce various types of malts specifically for craft beer breweries all around the US, and the wide range of Viking Malt’s products will supplement our selections significantly”, says Jason Cody, president of Colorado Malting Company.
Source
BRAUWELT International 2015