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15 June 2016

What’s next for AB-InBev?

It’s a funny world out there. Remember when InBev bought Anheuser-Busch in 2008? Almost all the world took note. Seven years on, AB-InBev’s proposed USD 100 billion plus takeover of SABMiller received little to no attention outside the business pages. Although it is the ultimate deal that reeks of size for size’s sake, AB-InBev’s eventual world domination in beer will merely be a welcome side-effect. According to analysts, AB-InBev’s real reason for buying SABMiller was laughably absurd. They could not get Coca-Cola at this point and took the opportunity to bulk up instead.

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