Gathering more momentum
At the end of November last year, AB InBev surprised analysts with a sales announcement. With reference to antitrust regulations, the focus was all of a sudden on three European shareholdings – Peroni, Grolsch and Meantime – in the context of the SABMiller takeover. After, initially, a lot pointed towards a Private Equity (PE) deal, Asahi was ultimately successful. At a glance, this is nothing but another puzzle piece in global market consolidation but it has the potential of having far-reaching consequences for the European brewing sector.
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