If you publically defy the Coca-Cola Company and turn down their buyout offer, you must have an ace up your sleeve. Small wonder that those in the know (and those who’d like to be) watch with abated breath how Germany’s zeitgeist lemonade Bionade hopes to add some fizz to America’s flat carbonates market.

Growing wireless portfolio helps improve brewery efficiency, maintain consistent quality and optimise existing assets. Today, many breweries are assessing a range of automation options, including wireless, that have the potential to improve production efficiency, maintain consistent quality and optimise the use of their existing assets.

The use of adjunct is one of the most important factors in the beer industry, since adjunct not only influences production variables such as quality and cost, but also has an influence on market sales strategy, such as pricing strategy in Japan where liquor tax is assessed according to malt. Although a great deal of knowledge has been accumulated regarding adjuncts such as liquid adjunct (L.A.) and barley, not many reports have been published regarding special quality characteristics derived from these adjuncts, such as beer flavor stability.

A young man leaving his village in west Java for the bustle und hustle of Jakarta, a woman giving birth in the Lagos slum of Makoko, a farmer moving his family into one of Rio de Janeiro’s favelas: No one will have registered the exact event and welcomed the new city dweller with a bunch of flowers. Yet it marked the beginning of a new era in the history of humankind. For the first time ever, the urban population of the earth has outnumbered the rural.

Giorgio Armani has one, Sir Eric Clapton too and even Jean-Paul Belmondo. A holiday home on the Caribbean island of Antigua, that is. For pop nobility, life seems to be an endless row of boats, planes and beautiful women. Life is dedicated to pleasure, one long group holiday that dot-to-dots its way across the Med in the summer and the Caribbean in the winter, with in between breathers at some Harley Street beauty clinic or some chill-out facility for the narcotically-inclined (ahem) in the Arizonan desert.

Hite Brewery in South Korea developed a Korean beer brand and conquered the domestic beer market. Quality improvements, rationalization and a successful take-over policy led to an international presence of the company in 19 countries. The situation in the South Korean beer market, the strategies and equipment of the brewery are described in the following.

When the going gets tough, the tough get going. While the major brewers seem determined to compete heads-on in a fierce price war, even at the risk of running the domestic beer category into the ground, it’s mostly thanks to the once derided beer geeks and hop heads that beer continues to excite – at least three percent of the American population.

Prompted by an agreement with the government the Dutch brewers set out to develop a method to establish a worldwide benchmark in specific energy consumption for the brewing industry. In total more than 100 breweries from 38 countries participated in this energy benchmark. The study shows that 10% of the participating breweries have a specific energy consumption lower than 193 MJ/hl.

A company’s success is based on targeted communication of brands to arouse consumer desires. Along with TV and press advertising, the beverage trade generally relies on intensive sport sponsoring and sales promotion at the point of sale. The growing willingness to invest in a brand is documented, for example, by the number of new television beverage commercials during the year 2000.