OK, but sell Skol
AmBev, the company formed by the merger of the brewers Antarctica and Brahma, has received a preliminary approval by Brazil’s regulatory body, the Finance Ministry’s Economic Monitoring Secretariat.
However, there are some restrictions: the closure of several breweries, the review of the licensing agreement between Brahma and Miller, the sale of the Skol brand. These restrictions were suggested to prevent AmBev’s three main brands to gain a market monopoly of more than 65% in the country’s regional markets. Antarctica and Brahma together produce 64 million hl of beer and 2.5 billion litres of soft drinks. AmBev lodged an official protest and is hopeful that it will receive the final regulatory approval without having to comply with the restrictions..
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