The business of malting: traditional, yet modern
Bestmalz® AG, a family business based in Heidelberg, believes in preserving malting traditions and at the same time openly embraces current trends in the global beer market. The growing market share for specialty beers, fueled by the consumer desire for diversity and the willingness to pay for quality, offers a myriad of opportunities. Dr. Axel Goehler-Broistedt provided deeper insight into this phenomenon in his conversation with BRAUWELT International.
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