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07 August 2009

High speed with lightweight bottles

Obviously, it’s not the water cascading down the Niagara Falls that finds its way into the bottles of the Niagara Bottling Co. But the choice of name was a clever one, symbolising as it does the power and purity of the American epitome for water as such. For Andrew Peykoff Sr., it was also instrumental in making the American dream of “milkman to millionaire” come true for himself and his family. Today, his son Andy Peykoff II is at the helm of the company, which with its corporate creed of high quality, low price, extraordinary service has boasted average annual growth rates of over 40 percent during the past ten years and is nowadays selling around five billion (5 000 000 000) fills a year.

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