Modern packaging machine for beer multipacks
Consumers seem to make impulse purchases when buying beer now more than ever before. Consumer behavior of this kind can therefore be significantly influenced by product presentation. Understanding this, Brouwerij Haacht, founded at the end of the 19th century as a subsidiary of a dairy in the Brabant area of Flanders, has decided in favor of a high performance packaging machine manufactured by Smurfit Kappa Herzberger Papierfabrik. With this machine, numerous variations in packaging are possible, from open cluster to closed wrap styles.
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