More buzz in ShirazOr how to turn the Foster’s Brewing Group into an international beverage concern
Once upon a time Foster’s invested in beer. Nowadays they’re into wine. A case of history repeating itself? Or rather a case of "First time fool, second time lucky?" With the acquisition of the US wine company Beringer Foster’s is striving again for global leadership, but this time it’s in premium wines.
Ford, Coca-Cola, McDonald’s, Microsoft. Without a doubt, the 20th century was the American century. For the rest of the world, the "American Way of Life" was the shorthand formula for everything deemed "modern": size, standardisation, automation, efficiency. The 21st century, however, will be, well, ... the Australian century. As yet few know that our future will fall under the "Sign of the Kangaroo", so we have decided to tell the world now. Accidental? Far from it......
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