Symrise expands business in Russia and Singapore
Symrise is significantly expanding its Flavor & Nutrition business in Russia and the CIS region with the setup of a fully integrated production site near Moscow. The new Symrise plant, which will be established on an existing site designed by the Russian Aromaros-M Group, will initially focus on supplying dry blends to customers in the region. Production is expected to start in the second half of 2010.
The fragrances and flavor manufacturer also continues to expand both its product range and its capabilities in the South Asian region: In January 2010, a new plant for producing liquid flavors has commenced operations at the Symrise subsidiary in Singapore. Liquid flavors are used, for example, for adding flavor to beverages, ice cream and dairy products.
The ultramodern plant, which was customized for Symrise, adapts production efficiently to customer needs. State-of-the-art technology in barcoding, batch management and automatic dosing ensures greater production precision and more flexibility. Also, from an ecological perspective, the energy-saving and waste-reducing features of the plant are trendsetting. The construction of the plant was completed in close cooperation with the Singapore Economic Development Board (SEDB). The government agency SEDB uses specific measures to promote Singapore as a business location.
The investment in the plant is part of Symrise’s strategic expansion in Asia. Over the past few years, Symrise has systematically expanded its operations there, and, as recently as 2008, the Company opened a new plant for flavor encapsulation. Within three years, Symrise will invest approximately 40 million Singapore dollars in the location.
The flavors produced in Singapore are primarily for the South Asian market, which accounts for almost 50 percent of Symrise’s business in the Asia Pacific region.
Source
BRAUWELT International 2010