Innovation is the key to success
On 9 March 2011 numerous leading figures from politics and academia attended the opening ceremony of Zhujiang Beer International Research Center of Zhujiang brewery in Guangzhou, Guangdong Province. This opening marked the second stage of a cooperation with the Institute of Brewing and Beverage Technology of Technische Universität München/Center of Life and Food Sciences, Weihenstephan. This way, Zhujiang brewery hopes to become innovation leader of the Chinese brewing industry.