Brasil Brau 2011 opens up for consumers
On a new site and with a revised concept, the 11th Brasil Brau opened its doors, together with the 12th Brazilian Congress of Brewing Science and Technology, in São Paulo from July 5th to 7th, 2011. After both events had moved from a shopping mall to the Transamerica Expo Center in the outskirts of the city, the initiators, the trade fair organizer Fagga Eventos and the Brazilian Association of Beer and Malt Professionals (Cobracem), sent out a clear signal on the future direction of the event. The result was that more than 100 exhibitors participated, some with elaborate booths in the style of Brau Beviale.
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