Trade fair duo explores the Indian beverage market
“indi coco”, 330 milliliters of pure coconut water, on sale for 1.89 euros online – and it all came about because Manoj, one of the three directors of the Cologne start-up enterprise behind this brand, had so enjoyed coconut water as a child in India. Now he is bringing it to Germany. Although it was heavily hyped in the USA, in India it can actually be bought at any street corner, fresh from the nut. Examples such as these demonstrate India’s vast latent potential for any beverage manufacturers who serve the market with modern packaging such as PET, and equally so for the producers of packaging and process technology for beverages, foods and the many small items required for everyday living. At Mumbai, from November 6 to 8, 2012, drink technology India (dti) and International PackTech India will offer a platform to bring together supply and demand for this sector.
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