"Honey, it must be the Honey Weiss"
Jacob Leinenkugel Brewing Co. increased its sales volume 2.7% in 1999 and expects continued growth in 2000 due to the popularity of its Honey Weiss brand which was originally launched in 1995 as a seasonal summer beer but is now available throughout the year. Honey Weiss has become the company’ third-largest selling brand, just behind Leinenkugel’s Red and the company’s flagship brand Leinenkugel’s Original. The brewer’s sales growth is in keeping with the craft beer segment’s growth which was expected to record little growth in 1999 but in the end proved the gloom and doom prophets wrong. Leinenkugel Brewing Co., which is owned by Miller Brewing Co., declined to comment on the company’s sales volume. A 2.7% increase would give Leinenkugel nearly 329,000 barrels. (1. (382,000 barrels)..
Select offer and read on
6 print issues