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Europe/Russia
Carlsberg bottle (Photo: Tookapic on Pixabay)

Denmark | Times are a-changing. Ten years ago, Russia was Carlsberg’s big profit spinner. Today, most of the Danish brewer’s growth comes from Asia.

Europe/Russia
Target (Photo: Ricardo Arce on Unsplash)

Belgium | It would be a symbolic sacrifice if AB-InBev were to part with its current Chief Financial Officer, Felipe Dutra, in order to improve its standing with analysts and investors. Mr Dutra has been CFO of the world’s major brewer for 15 years.

Europe/Russia
Heineken logo (Photo: Smit Patel on Unsplash)

The Netherlands | January’s electronics sales are upon us. So why not use the discounts and splash out on one of Heineken’s draught systems? The discounts available are wide-ranging, though.

Europe/Russia
Different beer styles (Photo: Rawpixel)

Germany | A hot summer is no longer enough to boost sales. In 2019 beer sales are forecasted to have dropped more than 2 percent to 85.2 million hl. This equals the shuttering of a large German brewery.

Europe/Russia
Werner Brombach (right) and Jürgen Klopp (Photo: Erdinger Weißbräu)

Germany | The one and only Jürgen Klopp, Manager of the Champions League winner Liverpool FC, has become Erdinger’s brand ambassador.

Europe/Russia
German Style Wheatbeer (Photo: Moritz320 on Pexels)

Germany | If Hell beers and other specialties increase sales in an overall shrinking market, something has to give. In this case, wheat beers. Long ranked second most popular beer style behind pils, wheat beer has seen its position snatched away by Helles in 2019.  

Europe/Russia
Sign on a demonstration saying "There is no planet B" (Photo: Markus Spiske on Unsplash)

France | The 2019 word of the year is “climate emergency”, according to Oxford Dictionaries. Thanks to Greta, Fridays for Future and Extinction Rebellion, many people have been thrown into abject gloom. In escalating crisis mongering, climate warriors have told us that “We probably don’t even have a future anymore.”

Europe/Russia
Empty beer bottle (Photo: Manfred Richter on Pixabay)

Germany | Germans are a tidy lot. They separate their garbage and take their return-refill bottles back to the shops to reclaim the deposit. Hence brewers see more than 80 percent of the country’s 3 billion beer bottles return to source. Some bottles are refilled up to 30 times.

Europe/Russia
EU flag (Photo: Markus Spiske on Unsplash)

Belgium | Thanks to the rise of craft beer, there were more than 10,000 breweries operating in the European Union in 2018, up from 4,800 in 2012, according to figures released by the Brewers of Europe in December 2019.

Europe/Russia
Brew Dog beer (Photo: Kutan Ural on Unsplash)

United Kingdom | To encourage more people to vote on 12 December 2019, Scottish craft brewer BrewDog is offering a free pint to every voter at its bars, regardless of who they voted for. The offer is only valid on the day the UK goes to the polls.

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