Heineken’s net profit up

Heineken NV announced that it achieved a 20% rise in net profit in 2000. Net profit rose to €621m (US$574.5m) from 1999’s €516m. Sales were €8.11bn versus €7.15bn. Operating profit rose 15.3% to €921m. The larger than expected rise in net profits was boosted by acquisitions, such as Spanish brewer Cruzcampo and Slovakian Gemer. Total beer volume was 97.9m hl. Sales of the Heineken brand world-wide rose by 5.9% to 21.6m hl. In the US, the sales volume of the Heineken brand increased by 15% and that of the Amstel brand by 13%. In Brazil, all eyes are set on Heineken to increase its stake in Brazilian brewer Kaiser to more than 50% from its current 14% stake.

Beer consumption rises

In 2000, Lithuania’s beer consumption continued to rise and reached almost 60 litres per capita, up from 54.6 litres the previous year. Total beer consumption was 2.2m hl, an increase of 170,000 hl on 1999. Domestic brewers sold 2.15m hl of beer.
Baltic Beverages Holding (BBH) has announced that it will sell its 87% stake in the Kalnapilis brewery, one of the three breweries owned by Carlsberg Breweries and Baltic Beverages Holding in Lithuania. The Lithuanian competition authority had approved of the merger between Carlsberg A/S and Orkla on the condition that one brewery was sold.
The sale could fetch US$40m to US$50m as Kalnapilis brewery has been heavily modernised since becoming a BBH brewery in 1994..

Italians drink more beer

The latest evolution of consumer trends in the markets for alcoholic and non-alcoholic beverages has been presented at the International Beverage Fair in Rimini (February 10th to 14th, 2001). In total, the rise in beer consumption is astonishing. After per-capita consumption had stabilised at about the 25 to 26 l for a number of years, it increased in 2000 to 28.1 l. Domestic production rose 3 % to 14.96 million hl, with a sales value of 3 billion Lira. 20,000 people are employed in breweries. 47 % of all Italians drink a beer at least once a year. One third of consumers have brand preference. The so-called microbreweries where beer is made in "a craft fashion" and dispensed from kegs are enjoying increasing success.
About 90% of Italians prefer pale lager beer..

Say it with flowers

What kind of bouquet do you think Heineken sent to Paulaner and Paulaner to Heineken on Valentine’s Day this year? Red tulips (Heineken) and blue hyacinths (Paulaner), perchance? Of course, we are speculating wildly. But it was on Valentine’s Day that Heineken and Bayerische BrauHolding (Paulaner), a member of Schörghuber Corporate Group, issued a short statement saying that they had decided to set up a joint venture.
A rumour which in early February had dominated conversations at the Beer Fair in Italy’s sea side town of Rimini, was thus made a fact. Alas, no information was given as to the size of Heineken’s stake in this joint venture, only that it was to be a minority stake. Moreover, no financial details of the deal were available..

Evolution of brewing groups and private breweries (over 2.0 million hl per annum)

Table 1, a breakdown of total beer sales in the Federal States of Germany in 2000, indicates that total sales fell by 0.4%.
This drop is attributable to declines in Berlin/Brandenburg (-4.6%), Hesse (-3.8%), North Rhine-Westphalia (-2.3%), Baden-Württemberg (-0.2%) and Bavaria (-1.7%).
Biggest increases in sales were registered in Mecklenburg-Western Pomerania (+8.8%), Lower Saxony/Bremen (+3.3%), Rhineland-Palatinate and Saar
(+3.2%), Saxony-Anhalt (+3.9%), Thuringia (+1.4%) and Schles-wig-Holstein/Hamburg (+1.2). In the latter States, exports seem to have risen unless domestic sales have also increased.
When looking at Table 2 showing the evolution of brewing groups and private breweries, it is noteworthy that the Holsten Group, with a volume of 10. Becks & Co.8%..

Europe’s leading brewing groups

In the highly competitive European beer market, the first year of the new millennium was marked by dramatic changes. The pace of consolidation has hotted up. According to a report by the British market research institute Canadean Ltd., the mergers created a series of European "Super Groups" which control a sizeable market share. The rapid changes are evident in the following table: The Bass figures include Radegast production, BBH is not reflected in the Carlsberg figures. The 2000 figures are estimates. The table is taken from the new "Europe Beer Report - The Changing Competitive Land-scape", available from Canad- ean Ltd. (+44 (0) 1256 394 223) at a price of 5200 pds. stg.

Breweries face a difficult choice

Austria’s brewing industry faces a difficult decision in years to come: Either going for internationalisation or focussing on regional markets. A recent study on the "Future of the Austrian Brewing Industr"” by Contrast Management Consulting indicates that room to manoeuvre in the narrow mid-range sector where national players such as Ottakringer and Stiegl are also active is getting very limited.
The authors of the study also no longer exclude the possibility of a foreign group entering the scene. Foreign brewers are not a factor in the Austrian market yet, the study reports. It may be expected in the medium-term that foreign breweries will become increasingly active in Austria: Either by higher exports, mainly from the East, or by acquiring domestic breweries.5%.e.

Brewing sector blossoms

The Association of the Brewery Industry predicts that Russia will produce 48.0 million hl of beer this year (+ 11 %). There are more than 400 large, medium-sized and small breweries in the country. Per-capita consumption of beer is 30 hl per annum. Imported beers have only a small market share.

Buy me

Wroclaw-based Piast Brewery is looking for a strategic investor. Piast Brewery has enjoyed fast growth in sales, but given the ongoing concentration in the Polish beer market, the brewer believes that only a partner with cash to invest will help it to secure its long-term future. Interested parties, please apply.

Budweiser in Latvia

The Czech Budweiser Brewery, Budvar, has once again won a round in the continuing brand names legal battle with Anheuser-Busch Inc., St. Louis. Following a court decision in Riga, Latvia, the Czech company has been awarded sole rights to sell beer in Latvia under this brand name.