It’s a deal
Miller Brewing Co and South African Breweries (SAB) have signed an agreement under which SAB will produce, distribute and market Miller Genuine Draft in Russia and the CIS. The brand will be brewed at SAB’s Kaluga Brewery. Miller Genuine Draft will be the third international brand to be produced by SAB in Russia joining the Czech Staropramen and the German Holsten. Miller Genuine Draft has been available on the Russian market for six years, being imported from the US. It has since become one of the top five international beer brands although there has been very little advertising support for this premium-priced product. In 1997, its best year to date, the brand sold more than 30 million bottles according to SAB..
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