Make mine a Heineken
This summer Heineken signed a sponsorship deal with the Chelsea football club, which entitles Heineken to pour its eponymous beer in all restaurants and bars at Stamford Bridge stadium until the end of the 2009/10 season. Heineken also sponsors the UEFA Champions League. However, this is the first time Heineken has sponsored a major European club side. Chelsea’s Business Affairs Director Paul Smith reportedly said: “Heineken is the premium beer brand in football and is therefore a natural partner for Chelsea. We are delighted that they have chosen us for their first major club involvement.”
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